Gieves and Hawkes promotes Mark Frost to creative director

London - Menswear brand Gieves and Hawkes has announced that it has promoted Mark Frost, a member of its design team, to creative director, replacing Simon Spurr.

Trinity Limited, which owns the brand, confirmed the promotion following the news that Spurr had departed the British tailor founded in 1771, after just five months in the role and before he even had chance to present his first catwalk collection for the label.

Spurr, who was previously Kent and Curwen creative director before joining Gieves and Hawkes replaced Jason Basmajian, who left to join fellow Trinity-owned Italian fashion house Cerruti 1881.

Gieves and Hawkes executive director Ray Clacher. “I have worked with Mark for over six years and while Jason Basmajian is rightfully getting all the applause for turning Gieves from a classic Savile Row tailor into a global men’s luxury lifestyle brand; Mark was his right-hand man every step of the way.”

“I hope that time will show that he is to Gieves what Christopher Bailey was to Tom Ford during his time at Gucci. Mark will make his name as a cutting edge menswear design chief, of that I have no doubt and to be home grown at Gieves makes me and my colleagues very proud.”

Frost, who has previously worked at Tom Ford and Hackett, will show his first collection during London Collections: Men in June.

Image: Gieves and Hawkes