Hugo Boss names Anthony Lucia as Americas head

German fashion retailer Hugo Boss is set to replace the head of its struggling US business by the end of this month. Gerrit Ruetzel, President and CEO of Hugo Boss Americas, is set to leave the company after less than two years in the role, effect from September 30, 2016 to seek “new opportunities,” according to a company statement.

“Mr. Ruetzel made significant contributions to the development of Hugo Boss globally during his 15-year tenure with the company,” said the company in a statement, “The Group's Management would like to thank him for his commitment and wish him all the best for his professional and personal future.”

He will be succeeded by Anthony Lucia, who joins the team at Hugo Boss after a 8 year interlude. Lucia is said to bring with him over 25 years of whole and retail experience, having worked at the German fashion retailer from 1998 to 2008. In his new role Lucia will report to Bernd Hake, Chief Sales Officer at Hugo Boss. He has been tasked with turning around Hugo Boss ailing US business, as the region is seen as one of the most important markers for the retailer. Sales in the region dropped 21 percent during the second quarter of this fiscal year.