Jaanuu names Dave Beveridge new CMO

As they continue to capitalize on strong demand and significant growth plans for 2018, Jaanuu has appointed Dave Beveridge as its first chief marketing officer. The brand has also grown its investor group to include footwear company Olukai's co-founder Matt Till and current CEO Jim Harris. The announcement was made today by Shaan Sethi, founder and CEO of Jaanuu, the direct-to-consumer brand for the medical apparel space.

Having served as a marketing advisor to Jaanuu since 2014, Beveridge segues into a senior staff position with the company following nearly three years as vice president of eCommerce for Planet Blue, where he was integral in improving topline revenue by 75 percent and operating profit 100 percent for the beach apparel company. He previously served as vice president of marketing for video sharing app maker Whipclip and in a similar capacity for the fashion subscription service ShoeDazzle. From 2010-12 Beveridge worked in the entertainment industry as chief of staff, digital for the media production company BermanBraun (now Whalerock Industries) in the wake of his role as vice president of eCommerce & business development for Sportnet, assisting with its merger with GrindTV to form the largest global action-sports community/commerce destination.

"Dave is a proven leader and one of the most well-respected veterans in eCommerce, having led marketing at both Planet Blue and ShoeDazzle," said Sethi, who launched the fashion-forward scrubs lifestyle company five years ago with his sister, Dr. Neela Sethi Young. "This is the right time to build out our leadership team, and we know that Dave will be integral in reaching new audiences while stoking the loyalty of our existing customers."

"Dave Beveridge is the guy you bring in when you're ready to kick your marketing into high gear," said Brian Lee, founder of ShoeDazzle and co-founder of The Honest Company. "Having worked with him for over two years at ShoeDazzle, I know he will bring unequaled creativity and tenacity to his new CMO post at Jaanuu."

photo:via PR Newswire