Jaeger to hire Asos director

Jaeger is lining up a former Asos director to be chairman as it prepares for ambitious international expansion.

Founded 130 years ago, Jaeger is currently owned by Jon Moulton’s Better Capital and is regarded as an affordable luxury brand. The company is thought be close to appointing Peter Williams to run its board. Williams spent 12 years at Selfridges, ending as chief executive from 2003 to 2004.

Williams was senior independent director at Asos until last year and chairs Boohoo.com, another online retailer, as well as sitting on the boards of Rightmove and Cineworld.

In 2011 Harold Tillman sold Jaeger to Better Capital. The company currently operates 45 stores and exports to nearly 40 countries around the world.