- Prachi Singh |
Lands' End has named Federica Marchionni as Chief Executive Officer. Marchionni comes to Lands' End from her role as President of Dolce & Gabbana USA. She will succeed Edgar Huber, who is resigning from the company.
Commenting on the appointment, Josephine Linden, Chairman of the Board of Lands' End, said, “We are delighted that Federica Marchionni is joining Lands' End. She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes.”
“On behalf of the entire Board and Lands' End organization, we truly appreciate Edgar Huber's steady leadership prior to and during the spin-off from Sears Holdings Corporation. With annual sales in excess of 1.5 billion dollars, roots more than 50 years deep and a great team behind it, Lands' End is ready for a new leader to accelerate the realization of the full potential of the brand and drive profitable growth,” Linden added.
Under Marchionni's leadership as President starting in 2011, Dolce & Gabbana USA's revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas. While growing the existing business, she oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand's partnership with major US department stores.
Prior to that, over the course of a career as a global group director at Dolce & Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company's worldwide sales. Earlier in her career, she held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson.