Lululemon elevates Pat Jeffers to lead global brand creative strategy

Canadian athletic apparel brand Lululemon Athletica (Lululemon) has named Pat Jeffers as vice president, global brand creative.

Jeffers announced the promotion on professional network LinkedIn, stating that he will lead creative concepts, brand platform and brand acts for the company.

Prior to his current position, Jeffers served as vice president of global brand at Lululemon from April 2025 to October 2026. He originally joined the athletic wear brand in April 2021 as senior director, global brand management, where he oversaw global brand strategy for running and footwear lines.

Before joining Lululemon, Jeffers spent more than two years as a freelance brand and creative director for sports and lifestyle brands. He also spent over seven years at US sportswear brand Nike in various marketing roles, including global brand marketing director for Nike Running and global programs manager for Nike Membership.

Jeffers takes on the role following five years and seven months with Lululemon, during which the brand expanded its footwear offerings and global brand strategy.