LVMH names Antonie Arnault, Head of Communication and Image

LVMH Moët Hennessy Louis Vuitton has appointed Antoine Arnault as Head of Communication and Image, reports WWD.

Quoting an internal memo to staff sent on June 1, Bloomberg said, Antonie Arnault’s father Bernard Arnault, head of the luxury conglomerate announced the appointment, saying it was a response to increased interest in the parent company of brands including Louis Vuitton, Christian Dior, Fendi, Guerlain, Bulgari and Sephora.

Antonie Arnault appointed Head of Communication and Image at LVMH

According to WWD, at 41, Antoine Arnault will shoulder this new responsibility along with his existing roles as CEO of men’s wear brand Berluti and Chairman of Italian luxury house Loro Piana.

The Bloomberg report further added quoting the memo that underlining the success of the group, which last year supplanted petrol-maker Total as the number-one ranked stock by market capitalization on France’s CAC 40 stock market index, LVMH was coming under closer scrutiny from the media, observers, public authorities and the general public, especially on social media.

The development follows the appointment of Jean-Charles Tréhan as External Relations Director of the group, last year. Tréhan will continue to report to Arnault.

WWD report added that officially the group’s communications department falls under the responsibility of Nicolas Bazire, the Managing Director of Groupe Arnault, the investment firm controlled by the Arnault family. A member of the LVMH board of directors and executive committee, Bazire is in charge of development and acquisitions at the group.

Antoine Arnault began his career with Internet start-up Domainoo.com, from where he later joined Vuitton in 2002, working in its marketing department and overseeing stores in the France. He has been a member of LVMH’s board since 2006. He was appointed Vuitton’s director of communications in 2007, and became CEO of Berluti in 2011, while continuing to be an adviser to Vuitton on communications. He was also named Chairman of Loro Piana in 2013.

Picture credit:Berluti website