Marco Bicego appoints Matteo Cuelli as global marketing director

The jewellery group Marco Bicego has officially announced the appointment of Matteo Cuelli as global marketing director. The manager, who has been in the role since January, will lead the brand's communication and positioning strategy. His objective is to support international expansion and the integration of different distribution channels.

This decision is part of a structural consolidation phase for the Venetian company. The company aims to strengthen its presence in foreign markets through a centralised approach to brand building. Cuelli reports directly to the founder and chief executive officer, Marco Bicego.

“The appointment of Matteo Cuelli represents a natural evolution of our organisation,” commented Marco Bicego. “With the brand's continuous international growth, we felt the need to further strengthen our marketing leadership in a structured way. This will support the next phase of development with vision and consistency, while remaining fully faithful to our values and our identity.”

Cuelli's profile is distinguished by his extensive experience in the luxury and lifestyle sectors. Previously, the executive held global responsibility roles at multinational groups such as Swarovski, Safilo Group, L’Oréal Luxe and Geox. He specialised in innovation processes and brand portfolio management.

The company has flagship stores in strategic locations such as Milan, Paris, New York, Tokyo and Beijing.