Men’s Wearhouse names Ben Baum as Chief Digital Officer
By Prachi Singh
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The Men's Wearhouse has appointed Ben Baum as Executive Vice President and
Chief Digital Officer reporting to Doug Ewert, CEO. In this newly created
position, Baum will lead all digital and omni-channel commerce and
initiatives across digital, mobile and emerging platforms within the
company including all individual brands and businesses via integrated
omni-channel solutions.
“Ben has an incredible track record developing and leading digital operations in the fashion retail industry,” stated Ewert, adding, “His knowledge, experience, insight and innovation will help us chart an exciting new direction for our company. Ben's breadth of experience will be a tremendous asset as we leverage technology to provide an engaging customer service experience across all channels.”
Baum comes to Men's Wearhouse with prior experience as Chief Digital Officer of Bebe Stores, Head of Business Development, Multichannel Retail, Shopping at Google and several merchandising positions at Target, including women's apparel and segmentation merchandising.
ben baum
the men's wearhouse