Maternity and baby retailer Mothercare has named Gillian Kent as its new non-executive director, effectively immediately.

Kent was chief executive of real estate portal Propertyfinder until its acquisition by Zoopla, and prior to that spent 15 years with Microsoft including three years as managing director of MSN UK.

Her appointment comes as the retailer continues to reposition itself as a leading digital retailer. Kent will serve on the Audit and Risk and Nomination Committees.

Alan Parker, chairman of Mothercare, said: "I am delighted to welcome Gillian to Mothercare. She brings a wealth of experience in marketing, strategy and business development with particular emphasis on digital transformation which will add great value to our board.”