Jeremy Langmead, former editor in chief of Mr Porter.com and brother site to Net-a-Porter.com, is returning to the ecommerce group. From June 1, he will take on the newly created role of brand and content director, after working the past year at Christie's in London as chief content officer.

In his new position, Langmead will lead content and marketing teams whilst spearheading Mr Porter's "overall brand vision" according to WWD. He has been tasked with creating the platform's editorial and content concept as well as driving its "creative brand marketing worldwide. Langmead is set to report directly to Ian Tansley and will be based in the Net-a-Porter head office in London.

"A year away was far too long," commented Langmead. "I can't wait to take on this new role and join together the content, branding and marketing elements, and create a powerful strategy" for Mr Porter. Tansley noted that the group was "proud to see that the founding principals of our business, which he helped put in place, will continue to develop further with his return. The merging of content, brand marketing and commerce is core to the Mr Porter DNA."

Langmead shared his enthusiasm for his new role and Mr Porter earlier Thursday morning by tweeting: ​

He is set to return to Mr Porter as the group prepares to merge with Italian firm Yoox. Last month luxury conglomerate and parent company of Net-a-Porter Group, Compagnie Financière Richemont announced the merger of the group with Yoox to create a new retail brand, Yoox Net-a-porter. The merger is conditional upon the awaited approval from Yoox shareholders, who will host a meeting in June. Following their approval, the new company should officially merge this fall.

 

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