- Prachi Singh |
Lacoste has announced that Nicolas Préault has been appointed CEO of French brand Tecnifibre, that offers a range of strings, rackets and accessories for tennis, squash and padel, as well as balls in partnership with Brisgestone. Lacoste acquired 80 percent of Major Sports in October, which is the holder of the Tecnifibre brand.
"Nicolas Préault's new assignments within the Lacoste Group will be one of the key drivers in accelerating the international development of Tecnifibre", said Thierry Guibert, President of the Lacoste Group in a media statement.
Nicolas Préault named CEO of Techifibre
The company said, Préault brings 26 years of international experience in defining successful sales and marketing strategies and he will take up the new role on January 15, 2018.
Préault began his career at Procter & Gamble in 1991 in the beauty & health care division of the American group. Since 1996, he was associated with the sports products industry and worked with the Rossignol Skis group (Dynastar, Lange, Look, Kerma, O’sin) as sales and marketing director for France and Belgium. He was appointed international sales manager and vice chairman of Dynastar USA in 1998, where he contributed to the development of the overall brand and corporate strategy in North America.
He joined the Arena Group in 2003 as general manager of Arena France and Arena France Retail and member of the executive committee of Arena Group where he led the development of a commercial strategy, innovative products, sports sponsorship and targeted communication.