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Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG

By Prachi Singh

17 Jan 2018


Global Fashion Group’s (GFG) board of directors has appointed Patrick Schmidt and Christoph Barchewitz as Co-Chief Executive Officers effective February 1, 2018, replacing Romain Voog, who has stepped down from the position. The company said, the Co-CEOs will be responsible for the overall strategic and operational development of GFG and work closely with the management teams of GFG’s fully-owned regional businesses Dafiti (Latin America), Lamoda (Russia & CIS), Zalora (South East Asia) and THE ICONIC (Australia and New Zealand), as well as minority-owned Namshi (Middle East).

“Patrick and Christoph are the perfect fit for the next chapter of GFG. Patrick has built The Iconic, GFG’s business in Australia and New Zealand, into the market leader in the region, increasing revenue by eight times in four years. Christoph has established a broad understanding of all five regional businesses through his role on the board of GFG since 2015. Christoph has architected key strategic alliances such as the Ayala/Zalora joint venture in the Philippines and the Emaar Malls/Namshi partnership in the Middle East,” said says GFG’s Chairman Cynthia Gordon in a statement, commenting on Schmidt and Barchewitz’s appointment.

Patrick Schmidt and Christoph Barchewitz named CO-CEOs at GFG

Schmidt, the company said, has fifteen years of experience advising, leading and growing businesses. He has led The Iconic as CEO since 2013 and has made Australia one of GFG’s key markets. Prior to joining The Iconic, Schmidt founded Groupon Australia and later oversaw Groupon’s Latin American business. He started his career as a strategy consultant at Boston Consulting Group.

Commenting on his new role at GFG, Schmidt said: “Moving into my new role at GFG is a true privilege and I’m thrilled to be able to continue working with The Iconic, as well as the broader GFG team. When I joined The Iconic four and a half years ago, what I saw was a company with unlimited growth potential. Today, both Christoph and I see the same potential in GFG. I am deeply humbled by the opportunity to lead GFG with Christoph and look forward to working together. In addition to my new role, I will continue as CEO of The Iconic until a successor is named later this year.”

Barchewitz has fourteen years of investing and advisory experience in the TMT sector globally. He joins GFG from Kinnevik AB where he oversaw the ecommerce investment portfolio including Zalando, Global Fashion Group and several other companies as an investment director since 2014. He led the creation of GFG in 2014 and served on its board of directors since 2015. Prior to Kinnevik, he spent seven years at Goldman Sachs.

“Through my prior experience at Kinnevik and role on the board of GFG since its foundation, I’ve seen the tremendous potential GFG’s markets offer. I’m delighted to take on this new responsibility alongside Patrick and look forward to working with the very talented team across GFG’s operations around the world,” added Barchewitz.

The company also announced that Georgi Ganev, Kinnevik’s CEO since January 2018, will join the board of directors of GFG. Prior to his role at Kinnevik, Ganev served as CEO of Scandinavian IT product ecommerce business, Dustin, since 2012. He is also serving on the board of Tele2 and is proposed to become its Chairman in May.

Picture credit:Global Fashion Group website