Planet Blue appoints Eddie Bromberg as new CEO

Eddie Bromberg has been appointed the new CEO of American womenswear brand Planet Blue, the company announced earlier this week. He will be replacing James Williams, who left Planet Blue earlier this year to run his own consultancy business.

Bromberg brings with him years of experience in the apparel industry. Prior to joining the tram at Planet Blue, he served as president at lifestyle brand Cotton Citizen. He also previously worked at Rock & Republic, James Perse and Retail Ops. Bromberg is also the founder of Industry Concepts, a company that made private-label packages for brands like American Apparel, PacSun and Victoria’s Secret Pink.

Founded in California in 1995, Planet Blue is known for its bohemian-chic style. The brand has grown from a single-store business selling curated organic apparel to an international omni-channel retailer.