Sportswear brand Puma has appointed Martyn Bowen as general manager of Europe, Middle East and Asia (EMEA) with immediate effect, succeeding Volfango Bondi who has left the company to “pursue other opportunities”.

Bowen joined Puma in 1995 and has held various roles in the sportswear giant including export manager Easter Europe, area general manager Easter Europe and general manager Austria, and most recently the position of Puma’s regional GM Eastern Europe/ Middle East/ Africa/ India (EEMEA).

In his new role he will be now be responsible for the management of both regions, Europe and EEMEA, which is part of the sportswear firms plans to help to further increase efficiency and a seamless alignment of the respective sales teams. He will be based at the company’s headquarters in Herzogenaurach, Germany and will report into CEO Bjørn Gulden.


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