Puma reshuffles management team

Sportswear brand Puma has named Nina Graf-Vlachy head of global strategy, following a reshuffle of its global strategy management team.

Graf-Vlachy, who joined Puma in 2013, replaces Arne Freundt, who has been leading the sportswear brand’s global strategy and repositioning since July 2011. Freundt meanwhile has been named global director of retail and e-commerce, a department previously led by Stefan Meyrat, who recently left the company.

Graf-Vlachy and Freundt will report directly to Puma CEO Bjørn Gulden at Puma’s headquarters in Herzogenaurach, Germany.