Pure London appoints content editor

Trade show Pure London has named Nelly Gergi as content editor to drive digital communications for the event, as well as to deliver key industry insights and intelligence to customers throughout the year.

Gergi, who joins from AllSaints, will oversee all aspects of content creation across the Pure London, including the newly launched sourcing and manufacturing section, Pure Origin, as well as the recently expanded educational content programme, for which she will curate seminar programmes across the Main, Future and Origin Stages.

Julie Driscoll, managing director at Pure London, said: “Having joined us from All Saints, where she worked as e-commerce copywriter and previously working at WGSN as a Denim Specialist, Nelly, who is also a BA (Hons) Fashion Journalism graduate from the London College of Fashion, will add a wealth of fashion experience to the Pure London team. We are delighted to welcome her.”

The next edition of Pure London will take place from February 11-13 at London Olympia and will feature more than 700 brands from 48 countries. The trade show is expected to attract more than 10,000 UK and international visitors.

Image: courtesy of Pure London