Skims hires Tapestry veteran Natalie Buchberger to head international franchise

Skims has hired Natalie Buchberger, former senior manager at Tapestry, as its new director of franchise for international markets.

Buchberger will lead Skims’ franchise business across Europe, the Middle East, Africa, and Asia-Pacific.

“After 8 incredible years at Tapestry, it’s time to close a very special chapter and start an exciting new one,” Buchberger shared on her LinkedIn. “A big thank you to everyone who has been part of my journey at Tapestry. I’m looking forward to this next chapter and everything that comes with it.”

Buchberger started at Tapestry as Coach’s senior sales account executive for Central Europe in 2018. She was later promoted to key-account manager in 2020, and to head of sales for Continental Europe and emerging markets in 2022. Two years later, she became head of sales for Coach and Kate Spade across the EMEAI regions.

Skims’ executive team has seen several changes lately. In August, the brand co-founded by Kim Kardashian and Jens Grede appointed Jasmine Sevan as vice president of communications; promoted Kim Schraub to chief brand officer and named Erin Magee chief design officer.