Spoke taps former Thomas Pink merchandise director as COO

Online British menswear label Spoke has announced the appointment of former Thomas Pink merchandise director Morgan Fowles as its Chief Operating Officer.

In her role within the start up London-based label, Fowles will oversee the entire product development journey from start to finish to ensure the best fit for every item. She will also focus on building the brand's service and its ecommerce capabilities.

"We're thrilled to welcome Morgan to the team," said Ben Farren, founder and CEO of Spoke. "Her depth of menswear experience is a tremendous asset to the business, and fundamentally changes our ability to grow the business, and keep up with demand."Fowles brings with her several years of experience working for companies such as PVH Corp in the US as well as working in a consultancy capacity for the likes of Farfetch.com and Burberry.

"I am excited to be joining Spoke as COO and look forward to building a better menswear brand, one that provides outstanding service through more sizes, perfect fit, beautiful materials and the efficiency of eCommerce," said Fowles on her new appointment.