TechStyle Fashion Group, which includes brands JustFab and ShoeDazzle, has promoted Traci Inglis to a new role of general manager and chief marketing officer of the group’s fast fashion brands.
In her new role, Inglis will oversee all business operations for the two fast-growing brands, including design, production, distribution, sales, membership services and marketing.
“Traci’s ability to develop and execute creative strategies that drive measurable results for our Fast Fashion brands has exceeded our expectations since she joined the company,” said Adam Goldenberg, co-founder and co-chief executive officer of TechStyle. “At TechStyle, we see ourselves as a technology and media company as much as a fashion company. It is very much the key to our success. Traci has proven to be the rare fashion executive than can not only bridge those disciplines but execute across them at an extremely high level.”
Inglis joined TechStyle in 2013 and has served in a variety of roles, most recently as chief marketing officer of JustFab and ShoeDazzle. It’s her focus on listening to consumers via data science and direct communication with members that the brand states has enabled JustFab’s recent launches of plus size clothing, wide width shoes and a line of lower price-point apparel.
TechStyle Fashion Group is the leading online global fashion membership company it has more than 4.5 million members across its portfolio of brands which also includes JustFab, Fabletics, ShoeDazzle and Fabkids. The brands are available in the US, UK, Canada and Europe.