The Very Group names Beckie Crane-Stanion as marketing director

UK digital retail operator The Very Group, which manages online platforms Very and Littlewoods, has appointed Beckie Crane-Stanion as its new marketing director.

Crane-Stanion joins the business with extensive experience in brand transformation across fashion, sportswear and beauty sectors, alongside a background in building and leading marketing teams.

“Beckie has joined the business at an exciting time as we go into the next iteration of our brand journey, aiming to increase reach and grow our brand even further,” said Sam Wright, chief customer and commercial officer at The Very Group.

Brand strategy and creative direction

In her new role, Crane-Stanion will lead brand, creative and marketing strategy, managing customer engagement across all key channels. She will oversee teams across brand, marketing and HelloStudio, the group's in-house creative agency.

Prior to joining Very, Crane-Stanion served as consultant global brand director at UK jewellery brand Abbott Lyon, where she led the label's transition into a global lifestyle and gifting destination.

She also previously led the marketing department at retail conglomerate Frasers Group alongside chief executive officer Michael Murray, working on the company's elevation strategy to reframe its brand experience. Earlier in her career, she held agency roles working with sports organisations including UEFA, The FA and the NFL.

“I’m incredibly excited to join the team at Very,” added Crane-Stanion. “It’s such an iconic retailer with years of heritage and experience of supporting families. There is no better time to have a focus on how we serve this customer as we evolve the Very brand for its next exciting phase.”