Theresa Palermo named new EVP and CMO at Vera Bradley

New York - On June 22, Vera Bradley Inc. will have a new lady in the house as their Executive Vice President and Chief Marketing Officer. Theresa Palermo has been named to the aforementioned positions, and will now be responsible for implementing and developing the brand's marketing strategies and initiatives. Palermo arrives at Vera Bradley from Fossil Inc. where she served as the Vice President of global marketing and public relations since 2013.

Prior to overseeing Fossil's global marketing and pr she was their senior director of marketing. She has also held positions at J. Jill Group, The Timberland Company, and Collective Brands. Her plethora of experience certainly helped in recognizing her for appointment to her new position.

“She has a terrific blend of creative and analytical skills and a solid track record of building brands, engaging consumers, and driving sales through designing and executing comprehensive marketing programs,” said CEO Robert Wallstrom regarding Palermo's new position. No stranger to fashion business, Palermo could certainly do excellent things at Vera Bradley. No announcements have been made for what she has in mind, but June 22 is fast approaching.