Thomas Pink has named former Hobbs and Coast ecommerce boss, Jason Nelson as its new head of ecommerce, following his work as an ecommerce consultant for the shirtmaker since January.

Nelson replaces Nadine Sharara, who has been promoted to ecommerce and customer relationship management director for fellow LVMH Group firm Moët Hennessy, and will be responsible for driving Thomas Pink’s ecommerce forward.

He has held several head of ecommerce roles including interim boss at Hobbs from May to November 2014, at Joseph October 2012 to February 2014, and at Coast from October 2009 to January 2012. He has also worked for Tesco as a consultant to help launch’s clothing site and as a marketing manager at Asos.


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