Toms hires John Whitledge as its new Creative Director
11 Oct 2017
Toms has brought on board John Whitledge as its new Creative Director, reports Los Angeles Times. The report added that in his new role, Whitledge, co-founder of the Trovata fashion brand, which won the CFDA/Vogue Fashion Fund in 2005 and where he would continue to work even after joining Toms, is expected to bring in a change to Toms men’s collection, while reviving the shoe designs. His first range for Toms will be unveiled for the spring season.
Whitledge will start his design process by providing a new look and style to Toms’ popular Alpargata slip-on flat. For spring, the new creative head, aims to leverage on some of the company’s roots, while elevating the brand, the report says. Whitledge has earlier worked with Toms for their debut eyewear collection in 2011.
According to the company website, Toms was born, when traveling in Argentina in 2006, Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help them, he created Toms Shoes, a company that decided to provide a pair of shoes to a child in need against every pair of shoes purchased.