VF Corp announces senior executive reshuffle

Scott H. Baxter has been named Vice President, VF Corporation and Group President, Outdoor & Action Sports Americas. Baxter previously was Vice President, VF Corporation and Group President, Jeanswear Americas, Imagewear and South America. The appointment is effective immediately.

“Scott is an effective, value-creating business leader who has achieved significant success during his nine years at VF,” said VF Corporation’s President and COO Steven E. Rendle, adding, “He has a proven record of achievement in retail and wholesale channels, as well as measurable accomplishments in managing iconic brands and the organizations enabling them.”

In 2015, under Rendle’s leadership, VF’s Outdoor & Action Sports coalition in the Americas represented 35 percent of the company’s global revenue. The coalition is home to the company’s three largest brands by revenue: The North Face, Vans and Timberland. Phil McAdams, a 38-year veteran in VF’s Jeanswear business, will succeed Baxter as President of the Jeanswear Americas coalition, which includes the Wrangler and Lee brands. Tom Waldron, with 21 years’ experience at VF, succeeds McAdams as President of the Wrangler brand. Waldron was previously VP, GM Mass Brands, within the Jeanswear coalition.

As an additional part of these organizational changes, Kevin Bailey, President, VF Action Sports and Vans, will now have added responsibility to oversee VF activities in Central and South America, as well as the Outdoor & Action Sports businesses in Canada and Mexico. Bailey’s achievements are many, including successfully developing and implementing the Vans brand global strategy, which resulted in significant growth for Vans since his appointment as the brand’s President in 2009. The Vans brand delivered 2.2 billion dollars in global revenue in 2015.

“At VF, we remain sharply focused on our global growth drivers: leading in innovation; connecting with consumers; serving consumers directly; and, expanding geographically,” Rendle continued, adding, “Scott, Phil, Tom and Kevin have proven their ability to execute against these drivers as they have worked to position our brands to win in the global marketplace. I have every confidence they will continue to deliver results and provide strong leadership.”