Volcom appoints Lyndsey Roach as Global Head of Womens

Sportswears Volcom has announced the appointment of Lyndsey Roach as its debut Global Head of Womens Business, effective of April 1, 2016.

"I am excited to create this role within Volcom because our womens business represents an untapped opportunity worldwide," said Todd Hymel, Volcom CEO. “Having Lyndsey take on this leadership role at the executive level will ensure that we have a global vision on our womens business all day, every day."

Roach brings with her over 15 years of experience in marketing, creative, and sales which she gained whilst working for the likes of Hurley and Nike. In her new role, Roach will be responsible for the overall direction as well as the performance of the Womens division at Volcom and will report directly to Todd Hymel, Volcom CEO.

"I am looking forward to joining the team in this new role," said Roach on her new position. "Volcom Womens has a unique brand positioning and the womens team has made huge strides to set up a strong foundation for future success."

Prior to joining Volcom, Roach co-founded the Box Creative Agency, a full service marketing and creative agency which focused on brand strategy, product launches and creative direction.