Wolford taps Grit Seymour as new Creative Director

Luxury hosiery and lingerie label Wolford has named designer Grit Seymour as its Creative Director.

In her new role, Seymour will oversee the design of future collection and act as an advisory for the brand's overall identity whilst helping drive the brand's ongoing development. Her first contribution to the brand will be seen in Wolford's 2016 spring/summer collection.

“We are especially pleased to have Grit Seymour join Wolford in this key position,” commented Axel Dreher, speaker of the Management Board of Wolford. “ "She is not only a well-known creative personality, but is also extremely well versed in the challenges of developing established brands on an ongoing basis.”

Seymour has worked for a number of international fashion labels in the past, including brands such as Donna Karan and Max Mara. She has been credited with crafting the first women's collection for Hugo Boss and served as an advisor for numerous brands. Prior to taking on the role at Wolford, she lectured in experimental clothing and textile design at the Berlin University of the Arts.

“With her extensive experience, ranging from design to in-store branding, she will play a major role in increasing the charisma of the Wolford label,” concluded Dreher.