Woolrich adds international executives

Woolrich, the oldest manufacturer of outdoor wear in the United States, has added to its international executive team. The company has poached Federico Manno from VF Corp. as their new general manager of global direct-to-consumer and digital key accounts. Manno's new role is part of the growth strategy put in place by L-GAM, which acquired a majority stake in Woolrich and appointed Steffano Saccone CEO in July.