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Zalando appoints Jolanda Smit as new Global PR Director

By Prachi Singh

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Zalando has appointed Jolanda Smit as its new Global PR Director. Smit has a background in fashion and lifestyle PR acquired in London when she worked her way up from PR Assistant to Senior Account Manager at PR & Events agency Pressroom. She looked after brands such as Vivia Ferregamo, Malin + Goetz, M Missoni, and Dinny Hall to name but a few.

After five years, Jolanda moved to Amsterdam, where she organised the launch event of Topshop’s first shop-in-shop in the Netherlands, and closely worked with the international Ralph Lauren team on the global introduction of denim & supply. At jeans label G-Star Raw, Jolanda managed the PR & Communications team internationally, and worked on projects with Anton Corbijn, Marc Newson, Lily Cole and Pharrell Williams’ Raw for the Oceans, launched during NYFW AW14.

Working with over 1,500 international brands, Zalando presents a wide selection of products for women, men and children, ranging from popular high street brands to designer labels. The company was founded by Robert Gentz and David Schneider in 2008 and is headquartered in Berlin. Following its success in Germany, Zalando launched an Austrian site in 2009 and shops for the Netherlands and France followed in 2010. In 2011 Zalando expanded to Italy, the UK and to Switzerland. Since 2012 Zalando has also been available in Sweden, Belgium, Spain, Denmark, Finland, Poland, and Norway. Deliveries were extended to Luxembourg in 2013.

jolanda smit
Zalando