The ABCs of Fashion Marketing During a Pandemic

“In my opinion, a campaign is really successful when it becomes part of the day-to-day conversation, when it becomes part of our cultural landscape. Influencer marketing doesn’t have the power to do that. It all depends on what we decide to focus on: cultural relevance or Instagram likes.” So says Laura Lanteri, creative director and consultant at LLNYC Worldwide, a Global Advertising and Marketing firm based in New York City, in this podcast by Joshua Williams.

 

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