18montrose to open permanent London store

Fashion and lifestyle retail concept 18montrose, developed by fashion distributor and marketing firm Four Marketing, has announced that it is to open a permanent store in the new Coal Drops Yard scheme behind King’s Cross station in London.

The retailer has taken a 5,400 square foot stop at the 90 million pound Coal Drops Yard scheme, according to the Evening Standard.

The opening follows the retailer’s temporary “preview store” on Stable Street, King’s Cross at the end of 2015.

Commenting on the location, Gino Da'Prato from Four Marketing said on the developer's website: "King’s Cross was a natural fit to launch our unique fashion retail environment. It’s an exciting area with a bright retail future."

Due to open next month, the permanent London store will join its other shops in Glasgow and Nottingham, where it sells labels including Stone Island, Adidas Statement Footwear, Common Projects and Maison Margiela.

Coal Drops Yard is being developed by Argent and when fully open in late 2018 the Victorian arches and viaduct spaces will contain about 50 stores and restaurants.