2017: The Rise of Millennials and the Sharing Economy

London - 2017 is undoubtedly set to bring it own set of trends for the future. However one major trend ready to boom this year sees one of the largest generations in history, Millennials, reshaping our economy as we know it. Born between 1980 and 2000, Millennials attitudes towards consumption and ownership are shifting as the ‘sharing economy’ influences their purchasing decisions. Coupled with the rise of technological driven social companies, such as Uber, Spotify and Airbnb, companies across all sectors - including fashion and retail - are being forced to rethink their business in order to survive. FashionUnited takes a closer look at the dawn of the sharing economy and its effect on the fashion industry.