6 latest retail innovations to ensure frictionless customer experience

The plateauing of the e-commerce boom is set to continue making an omnichannel strategy vital for retailers. Brick and mortar stores will get a leg up as a result but nowadays stores and can do more with less. The latest technology is designed to ensure that the transition between customer’s online and in-store shopping experience is seamless. Here is a round-up of the latest innovations presented at NRF 2023, Retail’s Big Show, that are coming soon to a store or platform near you.