ActiveInStyle opens London pop-up

Online fitness retailer ActiveInStyle has opened a 1,178 square foot pop-up store on London’s King’s Road.

The pop-up, which will be open until November 1, marks the brand’s first standalone store and will stock a selection of performance clothing and shoes for women, including exclusive collections by Lorna Jane, Running Bare, Vimmia, Vie Active, Onzie, HPE, Bodyism, Truth Balance Virtue and Dharma Bums.

Online shoppers will also be able to use the store as a click-and-collect point at no charge.

Caroline Lucey, founder of ActiveInStyle, said: “We selected the King’s Road for our first UK store because of its reputation and its position as a fitness hub, with studios such as Triyoga, Barrecore, Heartcore, Lomax, Virgin Active and Anytime Fitness all within walking distance of the pop-up. It is also great to be alongside other such well-known international brands.”

Hannah Grievson, commercial property manager at Sloane Stanley, said: “ActiveInStyle has established a great position in the fitness market as the go to brand for fashionable activewear. We are delighted to welcome this unique and exciting label to our retail line up, adding to the appeal for our international visitors and resident shoppers.”