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AllSaints continues US expansion following Rockefeller opening

By Vivian Hendriksz

6 Nov 2017

London - AllSaints is continuing its expansion push across North America, following the opening of its 7,000 square foot flagship store on 5th Avenue in the Rockefeller Center, New York. The store, which opened its doors to the public on Friday, is set to remain in the Rockefeller Center for a year, as the British label focuses on strengthening its brand's presence in the US.

The new store offers AllSaints mainline collections as well as exclusive shearing and leather jackets. AllSaints store opening at the Rockefeller Center comes ahead of its opening at Westfield Century City on November 17. Following its second opening in New York later this month, AllSaints will count a total of 77 retail locations across North America, including a mix of stand-alone stores as well as concessions as the label grows.

AllSaints is slated to open up additional stores in North American next year and increase its wholesale partners as the region offers the brand sufficient room to grow. The British label launched its Capital handbag collection in the US two and half years ago, which has been picked up by Bloomingdale's and Nordstrom since then. The brand is also said to be investigating licensing its business, a move which would help the label expand into other categories it does not license, according to WWD.

“We’re a global brand. We have 243 stores in 27 countries. North America is a big part of that as well as Asia as we continue to grow those two regions quite rapidly,” said Misti Blasko, AllSaints Managing Director to WWD. “For us, we’re continuing to promote the brand. We don’t just sell clothing; we’re a lifestyle brand that has a music company. We have a film company.”

AllSaints focus on North America comes as the company mulls expanding into China, as continued growth in North American and Asia continue to drive its international revenues. AllSaints, which was acquired by private equity firm Lion Capital in 2011, has been investing in distribution centres and digital platforms as well as international expansion in new regions such as Taiwan, South Korea and Japan, over the past year.