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Amazon developing a virtual fitting room app

By Robyn Turk


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Amazon's newest technology is meant to revolutionize the way we shop for clothing online. The retail giant is developing an app that will work as a virtual fitting room so shoppers can try on clothes prior to purchase.

The patent is still in its early stages, however it is known that the potential app would need access to personal data in order to act as a personal stylist and produce images of shoppers wearing outfits they are considering purchasing.

The app would utilize photos saved on a phone to create an Augmented Reality image of the shopper wearing items available for sale. Shoppers could swipe to either like or dislike the clothing items shown, and use search terms like “search my look,” “randomize” or “find more like this.”

The app would also have the ability to suggest other categories of items it believes might interest the shopper.