Amazon rolls out Handmade offering to the UK

Online giant Amazon has rolled out its Handmade at Amazon store to the UK and Europe offering more than 30,000 handcrafted products that are “factory-free” made.

The store features more than 1,000 artisans from the UK and Europe, offering products from 10 categories including jewellery, home décor, artwork, kitchen and dining, and furniture, with a third of items available for personalisation.

“We have designed a shopping experience for customers looking for unique, handmade items by bringing together many of the best artisans from across Europe,” said Francois Saugier, Vice President for Amazon Seller Services in Europe. “With Handmade at Amazon, artisans can grow their business, and many of them will now be able to turn their passion into a career.”

Amazon UK seller services director Simon Johnson added: “By being part of Handmade at Amazon, artisans can be discovered by millions of Amazon customers while having the freedom to do what they do best – create unique, handcrafted products.

“Knowing that an item has a unique story behind it and is genuinely handcrafted creates a personal experience for customers and makes owning handmade items extra special.”