Amazon says 'Hola Mexico,' and launches new site

Amazon has launched its full retail and marketplace platform in Mexico, following the success of its local Kindle store which opened in 2013. The new site, Amazon.com.mx, is a Spanish-based platform that offers millions of 'unique items for customers in Mexico.' According to the US company, the new platform opened with more categories than any other international Amazon website features at launch.

"The expansion of Amazon.com.mx represents Amazon’s biggest international launch ever," said Juan Carlos García, Country Manager for Amazon Mexico. "With convenient and secure payment options and fast delivery, our goal is to deliver a world-class shopping experience for customers in Mexico." Amazon's full launch in Mexico has been anticipated for some time, although given its limited payment options for Mexican customers, it may take some time for the e-tailer to gain speed.

"Right now consumers can only make purchases on Amazon.com.mx using a credit, debit, or gift card," commented Amanda Bourlier, US analyst at Euromonitor International. "Amazon will likely work to expand payment options in Mexico over the next few months. Other methods of payment, such as cash on delivery, installment plans, and the use of payment platforms like PayPal and MercadoPago are already standard offerings of the other major players in internet retailing in Mexico."

"Independent sellers and small business look to come out ahead as well. While consumers will benefit on prices, independent sellers will benefit on terms. Amazon has been pushing the seller aspect heavily in its materials about the Mexico launch - to offer the kind of product variety Amazon is promising, getting sellers on board will be critical. We expect to see Amazon match or beat terms offered by MercadoLibre, the main marketplace site in Mexico to attract sellers."