Ann Summers launches on Amazon UK

Ann Summers is broadening its online reach after signing a deal with Amazon UK to sell its intimate apparel and adult toys through the e-tailer.

The launch follows the lingerie and sex toys retailer’s successful collaboration with eBay in August, and forms part of the brand’s online expansion plans to broaden its online reach and to introduce its products to new and existing customers.

Ann Summers managing director Vanessa Gold said: “With the undeniable presence that Amazon offers retailers, the launch of Ann Summers on Amazon UK is hugely exciting.

“Our products are well-suited to the marketplace and we know the demand from consumers is there. This is a brilliant opportunity for us to expand our e-commerce footprint and get our products out to a much wider audience.”