- Vivian Hendriksz |
French fashion label Antoine & Lili has set its sights on international expansion and opened its first store in the UK. Located in Canterbury, Kent, the new store opening comes less than a year after the brand was acquired by investment fund Dzeta Group and Judith Benhamou.
The new 120 square meter store, located near the famous Cathedral of Canterbury, features the brand’s ready-to-wear women’s wear and children’s wear. The brand’s collections are designed in Paris, and the majority of its collections are manufactured locally in France, in small limited series.
The debut store's interior has been redecorated to match the brand’s colourful and feminine aesthetics, including bright patterned wall-paper and pink touches throughout, keeping in line with the spirit and roots of the brand. Antoine & Lili chose Canterbury as the first location to open in the UK in due to its high tourist appeal, which sees visitors coming in from across the UK and the globe.
Antoine & Lili open first store in the UK
The Parisian-based brand, founded by Martine Senac and Alexandre Gattegno in 1994, is known for its vibrant women’s and children’s wear. Since Antoine & Lili was acquired by Dzeta Group and Judith Benhamou, the new owners have been exploring future options for the business. The new owners have been organizing operations, expanding Antoine & Lili collection and growing the brand’s presence online and offline in France and Europe.
The investment group is also seeking to expand the brand’s growth from its current 7 million euro turnover per year while retaining its heritage. "We do not have in mind to revolutionize the style of the brand, but rather to develop the collections, which are a continuity of the brand’s DNA already rich in colors, travel, humour,” said Antoine & Lili in a statement.Antoine & Lili currently counts 15 stores in France, as well as two franchised locations in Geneva and Lausanne. The Parisian label also had an online platform.
Photos: Courtesy of Antoine & Lili