- Danielle Wightman-Stone |
Online fashion retailer Asos has launched a loyalty scheme, which will reward its customers with points and treats from selected partners for every purchase.
The Asos A-List loyalty programme will allow shoppers to earn while they shop, for every 1 pound spent they will receive five points and every 500 points, 100 pounds spent will earn a 5 pound Asos voucher, which will be valid for six months.
In addition, points earned will allow customers to activate one of the Asos A-List levels. Customers just need to place one order to become an Asos A-Lister and they will be in the Entry Level, once they earn more points they can unlock higher levels, which will open up additional rewards and treats such as double points, birthday discounts, free next day delivery, as well as exclusive invitations.
To join Level 1, customers will need 400 points, they will then receive rewards such as two double points days, 15 percent discount off for their birthday, one free next day delivery, as well as competitions and offers from Asos and its favourite brands.
Level 2, when 1,000 points are reached, customers will have access to all of Level 1 rewards plus, two more double points day, so four a year, an extra free next day delivery, and advanced warning of sales.
When a customer hits 3,000 points they will qualify for Level 3, which will add rewards including four triple points days, three next day deliveries, 24-hour early access to sales, as well as competitions, exclusive offers and events.
Once a customer enters a level they will stay there for 12 months unless they are upgraded during that time.
As a further incentive, Asos has partnered with Spotify, STA Travel, Krispy Kreme and Metcalfe’s skinny to offer its ‘A-lister’ exclusive competitions and offers during the launch.