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Asos launches same-day delivery for Londoners 'Asos Instant'

London - Asos is set to offer Londoners same-day delivery service under the name 'Asos Instant'.

The new delivery option, set to launch October 11, will be available to all customers within London's 122 postcodes, on all orders placed before 10 am, Sunday to Friday. 'Asos Instant' will cost 12.95 pounds, and parcels are set to be delivered between 6 pm and 10 pm on the same day. The new delivery service launch in London comes ahead of same-day delivery in other major cities in the UK, which is set to follow over the next coming months.

"Asos has a history of innovation - in our use of technology, our trendsetting fashion, and in the best-in-class delivery and service propositions we offer our customer," said Matt Rogers, Delivery Solutions and Returns Director at Asos. "We are excited about the introduction of Asos Instant and will continue to explore new options that add convenience and choice for Asos shoppers."

The new service builds on Asos current delivery options across the UK, which includes next-day delivery, click-and-collect, one-hour delivery time slots as well as free returns. Over the last year alone Asos has introduced 200 delivery and service improvements in its global markets, as the online etailer is keen to ensure it remains of the world's leading fashion online platforms.

Photo: Courtesy of Asos