Asos launches virtual gift assistant for Christmas shopping

London - Online giant Asos has launched a new virtual assistant through its Facebook page to help shoppers find their perfect Christmas gifts. The virtual gift assistant is designed to showcase Asos's product range as a one-stop shop in a new and engaging way for customers this Christmas.

The chatbot, which will be available to shoppers in the UK and France during the festive season, uses answers to a selection of questions to make suggestions from the wide range of gifts available at Asos. Launching via social media, the service is set to have its own dedicated Facebook page where customers can browse through suggestions.

Asos's digital assistant is based on machine learning technology, which sees the chatbot sift through options by asking questions to narrow down the choices for the gift recipient. The service also shows shoppers more products if they wish to expand their purchase further.

The virtual gift assistant also sees Asos continuing its partnership with Choose Love. If a shopper is unsure what to buy, they will be offered the option to Choose Love and purchase an item from the charitable range for Help Refugees, where 100 percent of the proceeds are donated to charity.

Photo: Asos, Facebook