Balenciaga to open boutique on Avenue Montaigne

Avenue Montaigne is getting a new tenant on Saturday. Balenciaga is set to open a boutique on the street that is home to other luxury brands including Dior, Chanel and Louis Vuitton.

The new store will play on the design concept of their Rue Saint Honore store. The Hausmannian space has been outfitted with industrial touches including aluminum display tables, grey resin floors and a warehouse conveyor rail.

The art selections include work by American street artist Mark Jenkins.

The new Avenue Montaigne store brings the total count of Balenciaga's Paris stores to three. Balenciaga's men's store located on Rue de Varenne has closed.

Kering, the parent company of Balenciaga, announced in their first quarter report that Balenciaga was seeing marked sales acceleration. Overall, Kering, which also owns Gucci, saw consolidated revenue rise 31.2 percent and 28.6 percent on a comparable basis.

photo: via Balenciaga Facebook page