Belstaff opens first store in China

Heritage brand Belstaff has opened its first store in greater China, within the Studio City resort in Macau, which is backed by billionaire Australian businessman James Packer.

The 2,178 square foot store is part of the British brand’s continuing development within the Asian market, and follows the launch of three Korean stores since September 2014, and the opening of a Japanese boutique in July 2015. With more stores planned to open in the region starting in March 2016.

Belstaff chief executive, Gavin Haig, said: "We are pleased to announce this opening in Macau showcasing the continuation of long-term investment for Belstaff in both China and wider Asia over the coming years.

“Studio City is destined to become a retail mecca within Macau and we are pleased to be a part of this luxury shopping experience. Macau has a great reputation for luxury fashion and it makes sense to start our Chinese offering here, within one of the world's most dynamic and exciting retail environments."

The store launches with the autumn/winter men’s and women’s collections and references the Belstaff House flagship on London’s New Bond Street, which was designed by interior designer and architect William Sofield. The store features wooden floors, leather seating, custom cork walls and bespoke crafted cabinets.

Belstaff confirmed that they’ve entered into a strategic partnership with Rainbow Group Macau for this new retail franchise operation.