Bergdorf Goodman sells internationally with Borderfree

US luxury retailer Bergdorf Goodman has partnered with Borderfree, an international cross-border e-commerce solutions company, to open its website and sell to international shoppers with BFX, Borderfree’s new global e-nocommerce platform for retailers.

The partnership means that the American retailer will now be available for shoppers throughout the UK, as well as international customers in more than 100 countries and territories and in over 60 currencies, as Bergdorf Goodman looks to expand its audience through global markets.

The BFX platform means that the Bergdorf Goodman website now features a fully optimised international site experience, based on best practices and marketing insights while keeping the company’s brand at the forefront. In addition, the US retailer plans to roll out international ordering capabilities to its in-store sales associates to give them more tools to enhance their relationships with international clients.

“We recognise the enormous global e-commerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localised version of the Bergdorf Goodman website and offer international shipping,” said Bergdorf Goodman spokesperson Agatha Wirth, vice president of operations and strategic Initiatives. “Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we’re excited to bring BG straight to our customers, no matter where they are located.”

Bergdorf Goodman teams up with Borderfree to sell to international shoppers

Borderfree CEO Michael DeSimone, added: “Bergdorf Goodman is in high demand from international shoppers hungry for a taste of American luxury. By launching on Borderfree’s new BFX platform, Bergdorf Goodman has been able to dramatically reduce the timeline for expanding its e-commerce offerings overseas and create an enhanced customer experience both online and in-store.

“We look forward to extending BFX to more of our current and prospective customers, providing them with a highly customizable, managed service that enables retailers to rapidly react to customer behaviour and scale their international business.”

Piloted at the end of last year, BFX is a new platform from Borderfree that enables retailers in the UK and US to take advantage of the core Borderfree technology and services offering, while streamlining IT resources and implementation costs. With BFX technology, Borderfree can create a localised online shopping experience for international visitors with little to no work required from the retailer’s technology team, so by shifting away from an IT-intensive upfront implementation, retailers on the BFX platform can focus on growing their international business.