Beulah London opens debut UK standalone store

Luxury label Beulah London is ready to take the next step and expand into its namesake city with the opening of its debut standalone store. Following the success of its pop-up store on Elizabeth street last year, the luxury women's wear label has opened its first store in the area, on 145 Ebury Street in Belgravia.

The announcement comes more than a year after Beulah London revealed plans to evolve and mature its brand whilst creating a new visual identity. The store is said to encompass the new look and joins the growing number of designer stores in Belgravia, including Tabitha Webb, Jenny Packham Bride, milliner Philip Treacy and denim specialist Donna Ida.

Will Bax, Director, Grosvenor’s London estate, who managed the letting commented: "Beulah London is a fantastic young brand. We are excited that they have chosen Ebury Street for their first UK standalone store."