Beyond Retro to open Christmas jumper pop-up shop

Beyond Retro, the UK’s largest vintage retailer is set to open its first pop-up in London next month, which will feature novelty Christmas jumpers in support of Save the Children\'s Christmas Jumper Day.

“As the Beyond Retro brand continues to evolve and develop we’re constantly looking at extending our offering; our customers are as diverse as the areas that our stores occupy and Old Street with its unique mix of independent businesses, creative industries and office workers is an obvious location,” commented Kate Peters, Beyond Retro’s Managing Director.

“We've been championing the outrageous Christmas jumper for many years now and are delighted to be partnering with Save the Children’s Christmas Jumper Day; this year our customers can make a sustainable fashion choice by wearing a vintage jumper, whilst also supporting a charitable cause.”

The temporary store, located within Old Street station, is set to open its doors 11 November and will run for six weeks until 21 December. After selling over 8,000 holiday knits across their UK stores last season, Beyond Retro has decided to partner with international children's charity Save the Children and support its Christmas Jumper Day campaign, set to take place on 12 December. The vintage retailer has pledged to sell 10,000 Christmas knits this season and will be donating one pound for every Christmas Jumper sold in their UK stores and online to the charity.

“We're thrilled that Beyond Retro is supporting Save the Children’s 2014 Christmas Jumper Day,” said Douglas Rouse, director of Corporate Partnerships at Save the Children. “The range of festive knits is fantastic and what’s best is that the money donated from each jumper sold will support our much-needed work to help the world’s most vulnerable children.”