Bianca Miller, one of the finalists in BBC's The Apprentice in 2014, has signed a deal to sell her namesake hosiery brand in Topshop and on Topshop.com.
The collection of nude hosiery launched in Topshop global flagship store on Oxford Street August 27 and will be rolled out to stores in Canary Wharf, Knightsbridge, Birmingham's Bull Ring and Edinburgh over the next few weeks. In addition, Bianca Miller London will also be offered in Topshop's Chicago and New York stores as well as online.
“I am so excited that Topshop is stocking my tights – I’m sure I will be one of the first to see the range in store," said Miller in a statement. "For many years the range of nude hosiery on offer was so limited. I saw a gap in the market to bring multiple nude tones to the retail sector, and I’m incredibly proud to bring a solution to women who rely on this wardrobe staple all over the world."
Topshop will feature five shades of Bianca Miller London's tights, in Rose, Sand, Latte, Chestnut and Chocolate. The brand's debut in Topshop comes nearly a year after the brand launched online. Bianca Miller London has been stocked in Selfridges since January this year and is also available line at Amazon.co.uk and littleblackdress.com.