German footwear brand Birkenstock has confirmed that it is to open its UK flagship on Neal Street in London’s Seven Dials in Covent Garden this autumn.

The 1,100 square foot store, located over two floors, will mark Birkenstock’s first brand-owned flagship store in the UK, and will house the brand’s sandals for men, women and children.

Birkenstock is a sixth-generation family-run business with roots that can be traced back to 1774 and is known for selecting materials from sustainable sources for its footwear including 100 percent natural and renewable cork that makes up the unique footbed in each shoe and sandal.

Sam Bain-Mollison, head of retail at Shaftesbury, said: “The fully branded Birkenstock store will have the largest range of products in the capital, making it a must-see for fans of the popular brand, as well as other shoppers, providing them with a store unique to Seven Dials.”

The Seven Dials area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, and Mercer Street and is home to more than 150 shops.


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